Fashionable, affordable, and unique: these are three words that come to mind when reflecting on Ely Road Boutique, the brand new retail store in downtown Akron.
Ely Road Boutique offers pieces that are timeless, ageless, and cannot be found anywhere else, according to founder Susan Pruitt. Pruitt handpicks the pieces from wholesale places, and wants customers to feel confident that they are investing in good quality clothing.
Pruitt and her husband first began the business solely through a website, elyrdboutique.com. She said wherever she was –whether it be at work or walking the streets in a city –she would have people stop and ask her where she got her outfits from. She then started being a stylist for her coworkers and friends, putting together outfits for them. She loved it so much that she decided to start her own business.
Pruitt was an executive assistant for a number of years, but didn’t get the satisfaction she wanted out of it. After moving from Houston to Boston to Indianapolis, Pruitt and her husband decided to move back to their hometown –Akron. Since their items would consistently sell out at fashion shows and festivals, they agreed to expand on their website and begin a storefront together.
“My husband and I are so excited,” said Pruitt. “I love this city and I see that is has really great potential. I see it coming alive year after year. I think the style and flair we have will work really well with downtown.”
Pruitt remembers moments she had growing up in Akron –from visiting the Peanut Shoppe as a child to receiving her master’s degree at The University of Akron. Because the city is so near and dear to her heart, she believed it was the best place to start her business.
“Akron means so much to me,” Pruitt said. “I want to be a part of the city’s growth and future, and a part of its culture.”
Ely Road Boutique pays homage to Pruitt’s grandparents who lived on Ely Road in Akron and were a big inspiration to her. Her grandfather was a surgeon in Akron who saw great potential in the city. Her grandmother was a fashion guru who, having lived through the depression, would put together inexpensive outfits using her own unique sense of style.
Pruitt believes her grandparents would be proud of her and her business. “They always just wanted to make sure I was happy,” Pruitt said. “I want the business to succeed because I want to do something in their memory and I want to continue their legacy.”
Not only is the name of the boutique special, but so is the logo. The logo, a woman walking her dog, is Pruitt and her Pembroke Welsh Corgi, Huey Lewis Pruitt. Huey likes to greet customers as they walk into the Boutique, his tail wagging with excitement.
Pruitt hopes she can expand her business to do fashion shows and runway shows, while also collaborating with other designers. She also would like to learn how to create fashion videos as well as doing trunk shows and private parties as the business grows.
If you’re looking for clothing and accessories with unique flair and at an affordable price, stop by and check out Ely Road Boutique on 21 N. Maiden Lane in the Historic Arts District. The boutique is open Monday, Tuesday, and Thursday from 11 a.m. to 7 p.m., Wednesday and Friday from 11 a.m. to 8 p.m., and Saturdays from 4 p.m. to 8 p.m. To see some of the Ely Road Boutique collection, visit www.elyroadboutique.com.
By: Zaina Salem